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Notes for small business owners

Short, practical reads on websites, follow-up, and keeping track of customers.

What a CRM actually does for a small business

One record per customer: name, contact, what they asked about, when you last spoke. Why that short list rescues more sales than any software you buy and never open.

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One short inquiry is all it takes to fix your website

What to put in a website inquiry, why budget and deadline make the reply better, and how fast a designer answers when you send one.

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