Privacy Policy

1. Who we are and what this policy covers

Lead-Pitch is operated by CEL Website Design LLC, an Arkansas limited liability company ("we", "us"). This policy explains what information we collect when you use Lead-Pitch, why we collect it, how it is used and shared, and the choices and rights you have.

It covers the Lead-Pitch app and website, our free public tools, and the emails we send, including outreach messages about our web design services. It does not cover third-party sites and platforms we link to or that you connect, which have their own privacy policies.

2. Information we collect

• Account information: your name, email address, account role, and whether you have been granted employee or unlimited access. Passwords are handled by the platform’s authentication service; we never see them.
• Your work in the app: leads you generate, upload or edit, notes and comments, lead statuses, email templates and send history, follow-up dates, ad campaigns, job applications, listings, resumes, and saved preferences such as language and theme.
• Business contact and public-record data: business names, addresses, phone numbers, email addresses, and owner, property and value details that come from public directories, public records and property portals, whether they were found by a search or uploaded by you.
• Payment information: purchases and subscription status, and the identifier our payments provider gives to a transaction. Card and bank details are collected and stored by the payments provider, not by us.
• Technical and usage information: log data such as IP address and timestamps, device and browser type, the pages and features you use, and simple analytics events (for example, that a search was run). We use these to keep the Service secure and working.
• Support and feedback: messages you send us through the Feedback page or by email.
• Outreach recipient data: if you email a prospect through the Service, we keep records of the address, the subject, the send result, and any opt-out or bounce, so we can honor opt-outs and prevent repeat contact.
• Search results you send: when you email a records check or birthday lookup from the Membership page, we handle the company name and company email address you enter, the name and area you searched, the results that were sent, and the member account that requested it. The email itself also names your account email address, so the recipient can see who sent it.
• Email addresses you check: when you use Email Verified, we handle the address you checked, the verdict and the reason behind it, and any contest you file with the claim, your note, the date of the check and your account. Contests are kept so an admin can review them and so you can see the ones you filed.

3. How we use information

• Provide the features you ask for, including running searches and lookups, generating AI drafts and images, sending the emails you initiate, and granting the credits or plans you purchase.
• Operate and protect the Service: authenticate you, keep accounts and data separated, apply send caps and suppression rules, detect abuse, and troubleshoot errors.
• Manage billing, credits, trials and subscriptions, and send you transactional messages such as receipts, verification codes, invites, and your weekly update digest.
• Improve the Service by understanding which tools are used and where they fail.
• Comply with law, respond to lawful requests, and enforce our Terms of Service.

4. Prospect data and outreach

The contact details Lead-Pitch surfaces come from public listings, directories and other public sources, and are used to help our users and our own team reach local businesses about web design services.

The lead generator works from public business listings, including Google Maps listings, to identify local businesses that have no website or only a Facebook page. It is a research and verification tool for members and for our own team to reach those businesses about web design services: the leads it produces stay in the account that ran the search and are not sold. California, Texas, Oregon and Vermont are excluded from that research, so no search, scan or automated run collects prospects located there.

This is business contact information: a business or practice name, a work address, a work phone number and a work email address. That is also true of our healthcare and medical-office prospect searches. It is not patient information. We do not collect medical records, and you must not enter patient or health information about any individual into the Service.

Every outreach email we send includes our identity, a physical mailing address, and an unsubscribe link. When someone opts out, we record the address on our suppression list so no future campaign contacts it, and we keep that record so the opt-out continues to be honored. You can unsubscribe from our outreach at any time using the link in any message we send, or by contacting us.

5. Our basis for processing prospect data

Prospect contact information comes from public business listings and directories, public records and third-party data providers, and we add to it what our own searches and your uploads find. We use it to run the lead, research and outreach features described in this policy and for our own outreach about web design services.

Where the law requires a basis for that processing, we rely on our legitimate interests in business-to-business marketing and research, after weighing those interests against the rights of the people concerned. We keep prospect records only while they are useful for that purpose, and we keep opt-out and suppression records longer so we can go on honoring them. We do not use prospect data for credit, employment, insurance or housing decisions, and it is not a consumer report.

If you are the person behind a business contact we hold, you can ask us what we hold, where it came from, and for a copy, a correction or a deletion, and you can object to our outreach at any time. Email us using the details below and we will respond within 30 days, or any longer period the law allows, once we have verified your request.

6. Contact data packs we sell

We sell contact data packs: downloadable files of business contact records, organized by industry and size, that buyers purchase for their own business-to-business outreach. This is the only personal information we sell, and it is business contact information rather than consumer data. A pack can include a business or practice name, a work address, a work phone number, a work email address, the industry, and where a source publishes it, an owner or contact name.

We do not sell the account information, working data or customer information of Lead-Pitch members, and we do not sell or share it for advertising.

Before a pack is delivered, the buyer must accept that it may be used only for that buyer’s own lawful business-to-business outreach, that it must not be resold, republished or passed on as a list, and that it must not be used for credit, employment, insurance, housing or any other purpose covered by the Fair Credit Reporting Act. Once a file has been delivered we cannot recall it, but we can keep a contact out of the packs we assemble afterwards, and the buyer’s agreement is what governs how they may use it.

If your business contact details are in one of our packs or in our prospect data and you want them out, email us using the details below or use the unsubscribe link in any message we send. We will record the request on our suppression list, stop our own outreach to that address, and exclude it from the packs we assemble afterwards. If you are a California resident, this is also how you opt out of the sale of your personal information.

7. Phone number and property lookups

When you run a reverse phone lookup, the number you enter is sent to our AI research provider, which searches public directories, caller-ID and people-search databases for owner details on our behalf. When you run a property lookup, the address is sent to the property records, land registry and listing sources that can answer it. Those third parties handle the query under their own terms and privacy policies.

We deduct a lookup credit from your account when a lookup completes, and we do not save the numbers you search or the results into your account. We do not use lookup results to contact the people you look up, to build advertising profiles, or for any purpose other than returning the result to you.

Lookup results are not consumer reports and must not be used for credit, employment, insurance, housing or other eligibility decisions. If you appear in a lookup and want to know where the data came from, contact us and we will explain the source and point you to it.

A result may also include registered business names linked to the number, taken from state business registries, DBA and fictitious name filings and public business directories, and an indicator of whether the line appears active or deactivated. Both are drawn from public sources. Where a privacy law requires a basis for that processing, we rely on the legitimate interests of our members and ourselves in business research and verification, weighed against the rights of the people concerned.

If your number or your business registration appears in a lookup result and you want it corrected or removed, email us using the details below. We will review the request, tell you which source the data came from, and correct or remove it where we are able and the law requires.

8. AI features and service providers

To deliver features, we share the minimum data needed with service providers: the platform that hosts the app and its authentication and database services, AI providers that generate text and images, email providers that deliver your messages, our payments provider, mapping and geocoding services, and the search, directory, property and job sources that fill your search results.

These providers process data on our behalf or under their own terms. We do not sell the account information of our members. The only personal information we sell is the business contact information in the contact data packs described above.

9. Cookies, local storage and what we do not record

We use cookies and browser storage to keep you signed in, to remember your preferences such as language and theme, and to save the email templates you build in the Email Designer. Analytics is counted, not watched: we record aggregate events such as which page or tool was used and how often, and we do not use them to build advertising profiles or to track you across other sites.

• No session replay. We do not record your screen, your clicks, your cursor or a replay of your visit, and the app loads no session-recording service.
• No keystroke or input recording. What you type into a field is sent only when you submit that form, and it is never captured as you type. Passwords, one-time codes and card details are never recorded at all.
• No third-party recording scripts. The app accepts scripts only from our own host and the analytics hosts named in its Content-Security-Policy, so a session-recording script cannot be loaded into the page.
• Analytics is aggregate only: page and tool usage counts, with no field contents and nothing replayable.

10. When we share information

• With the service providers described above, only as far as needed to run the feature you are using.
• With buyers, when we sell a contact data pack. What a pack contains and the rules the buyer accepts are described above in "Contact data packs we sell".
• With the other users of your account: account administrators can see and manage the leads, sends and settings in that account.
• With third parties you connect, such as Gmail, Outlook, Meta or Google, when you ask us to use them on your behalf.
• With the company address you enter, when you email a records check or birthday lookup result. Our email provider delivers that message to their inbox; what they do with their copy, including forwarding or storing it, is outside our control.
• When the law requires it, when we must protect our rights or the safety of others, or as part of a merger or sale of the business, in which case this policy continues to apply to the transferred information.

11. How long we keep information

We keep account and working data while your account is active, and for a reasonable period after it is closed for backup and legal purposes. Send logs, opt-out and suppression records, and bounce records are kept so we can continue to honor opt-outs and prove compliance.

When you delete your account, we remove or de-identify your personal information, except where we must keep a record to comply with the law, to resolve a dispute, or to keep an opt-out on file.

12. Security

We use access controls so members reach their own data and administrators control the accounts they manage, private storage for uploaded files, encrypted connections, and platform security features such as managed authentication and row-level access rules. No system is completely secure, so please use a strong password and tell us right away if you suspect unauthorized access.

13. Your choices and rights

• Access and correct your account details at any time from your Profile and Account Settings pages.
• Delete your account from Account Settings; this removes your account and its personal information, subject to the retention described above.
• Opt out of outreach emails using the unsubscribe link in any message we send, or by asking us directly.
• Exercise privacy rights that apply where you live: for example, California residents may request to know, delete or correct personal information and to opt out of the sale or sharing of it (see "Contact data packs we sell" above for how that opt-out is made), and people in the EEA, UK, Canada or Brazil may have rights of access, correction, deletion, portability, objection and restriction. Contact us to make a request, and we will verify it before we act and respond within 30 days unless the law allows us longer.

14. Children and COPPA

Lead-Pitch is a business tool for adults. Accounts are limited to people aged 18 or over: sign-up asks for a date of birth and refuses anyone younger, and that check is repeated on the server before the account is created, so it does not depend on the browser.

We do not knowingly collect, use or keep personal information from a child under 13, as the Children’s Online Privacy Protection Act (COPPA) requires. An under-13 visitor cannot create an account, and a date of birth that fails the age check is not saved with any record. If we learn that a child under 13 has somehow created an account, we delete the account and the information in it, and we do not use it for any purpose first.

A parent or guardian who believes a child under 13 has given us information can ask us to delete it using the contact details below. We will remove it and confirm that we have done so.

15. International transfers

We are based in the United States and process information there, including through providers that may store data in other countries. Where required, we rely on appropriate safeguards for cross-border transfers.

16. Changes to this policy

We may update this policy as the Service and the law change. The date at the top of the page shows when it last changed, and we will notify you in the app or by email if a change is material.

17. Contact us

For a privacy question or request, including a data access or deletion request, contact us using the details below.